Marketing Services
Running a business is hard so partner with an experienced marketing professional to run the marketing function and take ownership of the strategy. My past experiences to create and deliver smart and sustainable marketing strategies has helped businesses in the technology, culture, leisure and professional service sectors.
Discovery
What's Involved?
An audit of your existing marketing strategy against your business goals and strategic priorities. We look at new business, customer experience and employer brand to determine what is and what isn’t delivering return on investment.
Who needs this?
This is ideal for businesses that currently have no internal marketing team and need clear direction from an experienced individual. It also adds value to in-house marketers who require additional capacity and fresh eyes on the existing strategy.
Output and impact
The deliverable will be an action plan on where to direct focus in your marketing, what you can stop doing and what you can do to plan for the future. The impact will be to focus your efforts to get greater return on investment.
Strategy
What's Involved?
Encompassing new business, customer experience and employer brand we develop a bespoke strategy for your business. This will be based on the business goals and informed by customer insights, target market research and data analysis.
Who needs this?
This is ideal for businesses that currently have no internal marketing team but have growth aspirations. It also adds value to in-house marketers who require additional capacity and expertise to develop a smart and sustainable strategy.
Output and impact
The deliverable will be a 6-12 month marketing strategy that aligns with the short and long term business goals and strategic priorities. The impact will be to focus your efforts to get greater return on investment.
Consultancy
What's Involved?
This offer is bespoke for each client depending on their immediate business needs. This is ideal for businesses that are looking to engage the services of a senior marketer without the commitment of making a permanent hire.
Who needs this?
This service is ideal for businesses who need an interim senior marketer during a recruitment process. We can offer extra capacity to oversee a new product / service launches or deliver that flagship event to promote your brand.
Output and impact
This will be bespoke for each client depending on their immediate and long term business needs. Success criteria and deliverables will be agreed in advance which will aligned with the overall business goals and growth aspirations of the company.
On demand marketing
What's Involved?
This offer is bespoke for each client depending on their immediate business needs. This could include managing social media channels, optimising the company website, creating content marketing, event management or team coaching.
Who needs this?
This service is ideal for businesses who need someone to take ownership and deliver the day to day marketing activity. You need someone who doesn’t need their hand holding but ensures the marketing aligns with the business priorities
Output and impact
This will be bespoke for each client depending on their immediate business needs. Success criteria and deliverables will be agreed in advance and could include a number of new content pieces, web pages updated, events attended or coaching sessions.
Three reasons to work with KLW Marketing
1
You can place your trust in us to build the right strategy and deliver the right marketing for your business, so you have more time to focus on other priority areas.
2
When it comes to marketing we can take ownership and deliver the day to day marketing activity or develop the marketing strategy.
3
We don't need our hand holding when it comes to marketing but we collaborate to ensure the marketing aligns with the business priorities.