Welcome to our journal

As keen educators in all things marketing and business, and on a mission to create a more diverse tech industry, read our latest thoughts below.

Kathryn Wharton

10 marketing actions that will make an impact on your business.

As a busy business leader, founder or CEO you haven’t got as much time as you would like to think about marketing. From my experience...

Kathryn Wharton

Getting started with generative AI to support marketing

Five tips on how to start using generative AI to enhance your marketing.

Kathryn Wharton

5 tips to start building a business

Thinking about launching your own business? Read these five tips on how KLW Marketing was launched to help you grow your business.

Kathryn Wharton

5 reasons why you need to review your marketing plan to drive business growth.

A great marketing plan will drive growth across new business, increase customer lifetime value and raise the employer brand.